SOFT SAVING IS THE NEW SMART FOR GEN Z

Soft Saving Is the New Smart for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success adhered to a familiar pattern: gain gradually, save boldy, buy a home, and plan for retirement. Yet Gen Z is approaching money with a fresh viewpoint. Rather than focusing entirely on lasting buildup, this generation is prioritizing balance, wellness, and deliberate

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